LEADWISE Supports Chengdu Dink Club to Reach the Finals
On April 12, 2025, LEADWISE made a significant mark on the national pickleball scene in China. Through its sponsorship of the Chengdu Dink Club, the team delivered an outstanding performance in the 2024–2025 “Expo Bridge Cup” China Pickleball Open, advancing to the finals.
This high-profile event brought together elite pickleball athletes from across the country, creating an intensely competitive and electrifying atmosphere that highlighted the sport’s growing popularity.
The Rising Charm and Development of Pickleball
Pickleball — a fast-paced sport that fuses elements of tennis, badminton, and table tennis — is rapidly growing in global recognition. First invented in 1965 in the United States, it has expanded into many countries, including China, where a surge of interest is evident in both amateur and professional arenas.
One milestone event for Chinese pickleball was the launch of the China Pickleball Circuit in 2024. This initiative introduced a national ranking and points system, providing structure and visibility to the sport’s competitive framework.
The Expo Bridge Cup, now one of China’s top-tier pickleball tournaments, not only offers a platform for high-level athletes but also raises public awareness and participation, fueling the sport’s momentum nationwide.
LEADWISE’s Strategic Role in Supporting the Sport
By sponsoring the Chengdu Dink Club, LEADWISE played a key role in helping the team gain access to the resources needed for peak performance. This included financial backing, training support, and logistical coordination that allowed the team to compete at a national level.
“LEADWISE is more than a sponsor – we’re a long-term partner in the growth of pickleball in China,” says a company representative.
This partnership goes beyond sports: it’s part of LEADWISE’s broader commitment to community engagement and sports development. The support from LEADWISE inspires more local players to join organized training, promotes youth involvement, and strengthens the pickleball infrastructure in Chengdu and beyond.
Impact of the Event and Outlook for Chinese Pickleball
The Chengdu Dink Club’s journey to the finals significantly raised the profile of both the team and the sport within Chengdu. As the sport continues to gather pace, increased attention, sponsorship, and media coverage are expected to follow.
Thanks to backing from companies like LEADWISE and the passion of China’s growing pickleball community, the future looks bright. More tournaments, higher levels of competition, and broader participation can be anticipated in the coming years.
If you’re interested in joining or learning more about pickleball in China, visit the official China Pickleball Association website or follow updates from LEADWISE’s sports initiatives on their news page.
